Distributor Program Overview

DISTRIBUTOR REQUIREMENTS

The Authorized HSA USA Distributor is a well-established, credit-worthy company whose business emphasis are the sales, service, and support of Marking/Coding Equipment and Supplies to and for the Packaging Industry or similar niche industry with particular emphasis on one or more non-competitive marking and coding products. The Distributor should employ sufficient personnel for adequate market penetration. This includes sales personnel and technical support personnel.

Commitment
HSA USA requires "top down" distributor commitment. The principal owner(s)/director(s) of the company should be committed to the success of the program. This can be
primarily accomplished through the appointment of a Product Manager. This person will become the primary point of contact with the Distributor. Most of the communication between HSA USA and the Distributor can be processed through this person.

Equipment Stocking Requirements
The Distributor will purchase and maintain equipment for demonstration purposes. In addition, Distributor will maintain a stock of spare parts, consumables, and other service items to service local install base. This stock requirement will be discussed on a case-by-case basis to determine the adequate stock necessary to support a specific territory based on the install base, and territory opportunity.

Factory Training
Upon signing a Distributor Agreement, a sales training will be scheduled for Distributor's sales staff, and Distributor's Product Manager. All appropriate technical staff will also be scheduled to receive factory technical training in Fords, NJ. Distributor will further be encouraged to attend or receive annual service and sales trainings.

THE PROGRAM

The HSA USA Authorized Distributor Program provides the Distributor a non-exclusive right to sell, install, and service HSA USA products.

Territory
During negotiations to become a HSA USA Authorized Distributor, HSA USA and Distributor will agree upon a geographic area that does not conflict with other existing HSA USA distributors, and which the distributor can adequately service and support.

Discount Structure
The Distributor Discount Structure is up to 40% on all system purchases from HSA USA. Distributor will be required to sell all product for no more than the suggested list price posted on the website.

Term
Perpetual based on meeting terms of negotiated agreement.

HSA USA SERVICES AND RESOURCES

Customer Services
HSA USA offers services to assist distributors to successfully promote, sell, install, and service our printing systems. HSA USA can help analyze current printing methods and technology as part of an overall evaluation of the benefits of a HSA USA Inkjet Printing System. HSA USA also assists with project planning, custom developing interfaces, ultimately providing an overall optimum printing solution.

HSA USA is committed to providing the highest level of on going telephone support for sales, application, product and system maintenance issues. HSA USA customer service is available from 8:00am to 5:00pm EST at 732-324-0800, or via email at info@HSA USA.com, or via facsimile at 732-324-4488.

Print Sample Service
In the inkjet industry, typically it is necessary to have printed samples of a potential customer's product to move forward with demonstrations, presentations, and a must for closing a sale. In recognizing this very important area, HSA USA has a dedicated service to provide distributor the specified print samples at your request.

HSA USA produces several generic samples that can be used during the first call or in the first correspondence to peak interest. Please feel free to request generic samples, or samples specific to your company.

HSA USA typically returns printed samples within 1-3 business days after receipt.

HSA USA Website
HSA USA maintains a website at http://www.HSA USA.com to provide distributor the tools to promote, sell, install, and service when they need them, 24/7. A distributor section of the website is stocked with price lists, PowerPoint presentations, competitive comparisons, operation/service manuals, and MSDS.

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